Gottschalk+Ash created the logo for Ciba Specialty Chemicals, through a harmonious yet concise butterfly symbol that communicates the power of transformation. The forms used — from the intricate relationship of coloured dots to hand-crafted letterforms — work together to create a logo that has mnemonic value and visual impact.
A comprehensive guidelines manual was developed including the basic elements such as colour, typography and photography, as well as documenting all applications. Gottschalk+Ash offices in Montréal, including Hélène L’Heureux and her team, and in Toronto developed more than 40 pieces, including stock certificates, posters, brochures and a comprehensive guidelines manual for Ciba’s 1997 global launch in 117 countries.