For the Downtown Yonge Business Improvement Area (BIA), Gottschalk+Ash created a logo that celebrates the eclectic array of businesses and institutions found in the area, ranging from unique, family-run retail to the Eaton Centre and Ryerson University.
Like pearls on a string, the tiny nuggets of diversity are displayed in the colourful dots of the logo. The street pole system Gottschalk+Ash designed would serve double duty, incorporating traffic lights and Christmas decorations, spanning the street as necessary. With the help of a team of engineers and construction professionals, the firm overcame the challenge of laying the foundations of these poles directly above the subway line.
The BIA has continually engaged Gottschalk+Ash over the years to maintain professional visual standards for their website, Christmas decoration displays, and street banner programs.