Gottschalk+Ash designed this poster series for a season of the St. Lawrence Centre’s Theatre Company. Without benefit of computer, the design team produced bold, graphic shapes and Letraset type for the posters that were pasted to construction hoardings all over the city.
This proved an economical way to promote each play and the theatre brand overall. Not only was the design European-influenced, so was another marketing strategy. Many of the posters included a contact number for Gottschalk+Ash — a self-promotional tactic for a design firm not commonly used in North America. The poster series was recognized by Communication Arts as one of the top 50 designs done in the last 50 years.