One of Canada’s oldest and largest pension funds, the Ontario Pension Board, enlisted Gottschalk+Ash to develop its brand strategy, positioning and brand identity in the wake of significant strategic shifts in organizational culture and its public face.
The client wanted to convey to members the importance of their pensions and the incredible value they get from the OPB. The identity signature included a symbol, wordmark and the important brand statement: “Your Pension. Our Promise.”
The new identity became a symbol of positive change within the organization, and a better reflection of its beliefs, attitudes and values. On the strength of this work, Gottschalk+Ash went on to develop the architecture and design of OPB’s website, and took on other marketing / communications assignments.