Aquatopia, an aquarium located in Antwerp, Belgium came to G+A in association with Terry Heard Designers, to develop of a full branding program, environmental graphic design of both the interior and exterior of the facility, wayfinding signage, advertising, information and multimedia design. The branding solution for Aquatopia expresses the fun, excitement and mysteries of the deep.
Each application in every medium uses vivid colours, is entertaining and diverse, and highlights some of the major species visitors will encounter in the aquarium. From patterned wall graphics to floor roundels of iconic images, each piece was designed to add colour, give visitors a sense of place, and to provide context within the facility.
The branding solution for Aquatopia extended to transit and print advertising throughout Antwerp to establish the new attraction’s name and brand recognition.